Our Approach

A strategic rethink and substantial restructure

Building Designs engaged Kwery to transform their advertising performance. We undertook a comprehensive analysis of Building Designs’ paid search strategy and developed bespoke solutions including:

A complete paid search campaigns’ restructure allowed us to improve query to ad copy alignment, leading to an increase in conversion rates by 35%.
Custom intraday bidding helped us to reduce cost per click by 14%, resulting in lower acquisition costs and higher profitability.
Bespoke integration of Google Ads platform with the client’s CRM enabled us to assess the lead quality in real-time, further improving targeting precision and ROAS.
Custom intent display targeting was used to uncover a new source of completely incremental leads for the fraction of price in comparison to those coming from the core search campaigns.
Robust landing page development and testing were used to generate further conversion rates uplift and a decrease in cost per click on the back of higher landing page Quality Scores.

See how we increased leads by 46% while decreasing acquisition costs by 37% - a double win for the design & build company

More leads at a lower cost for Building Designs

See how we increased leads by 46% while decreasing acquisition costs
by 37% - a double win for the design & build company

More leads at a lower cost
for Building Designs

35 %

Increase in
conversion rate

37 %

Decrease in
cost per lead

46 %

Increase in
leads

The Challenge

Breaking PPC out
of a downward spiral

A one-stop-shop for architecture, interior design and construction, Building Designs was struggling to achieve strong paid search performance - and the problem wasn’t getting any better.

An ever-increasing Cost Per Click (CPC), lack of copy testing and confused approach to keyword management led to growing costs and dwindling performance.

Our Approach

A strategic rethink
and substantial restructure

Building Designs engaged Kwery to transform their advertising performance. We undertook a comprehensive analysis of Building Designs’ paid search strategy and developed bespoke solutions including:

A complete paid search campaigns’ restructure allowed us to improve query to ad copy alignment, leading to an increase in conversion rates by 35%

Paid Search

SEM Automation

Display Ads

Remarketing

Web Analytics

After dealing with loads of salesmen that promise the world, a friend of mine recommended Kwery. They turned performance around quite dramatically. We came from losing money to making money. It was one of the best business decisions I’ve ever made. We would have to shrink our business if it wasn’t for their work.

Peter Lunter

Managing Director, Building Designs