Our Approach

Impactful results in three months

Combining our tried-and-tested methodology and the client’s intimate knowledge of the market, together with ESET in-house team we’ve developed a multichannel strategy that included:

New smart display and YouTube video campaigns’ launch that introduced ESET to privacy-conscious customers. It generated not just all-the-right buzz around the brand but also a 17% increase in incremental sales.
Together with the client we then clarified customer personas and mapped out the content plan to align ad copy and landing page messaging with different needs of each targeted market segment.
A restructuralisation of paid search and shopping campaigns, alongside with the deployment of custom bidding scripts resulted in a 52% ROAS increase from existing spend.
Ongoing attribution modelling helped us to understand which channels, campaigns or messages are driving incremental leads and sales, prompting continuous month on month refinements in targeting, media planning and budgeting.

When ESET needed to transform its advertising – and results – they turned to Kwery

Growth hacking an antivirus giant

When ESET needed to transform its advertising –
and results – they turned to Kwery

Growth hacking
an antivirus giant

27 %

Increase in
sales

15 %

Increase in
revenue

32 %

Increase in
conversion rates

The Challenge

Success in a hyper-competitive space

Despite pioneering antivirus technology, ESET faces stiff competition in a market that’s crowded with familiar names like Symantec, Kaspersky and McAfee. As a result, its advertising needs to cut through the noise and convert prospects across numerous channels.

With Kwery’s help, ESET achieved a results breakthrough with 27% sales growth in just three months.

Our Approach

Impactful results in three months

Combining our tried-and-tested methodology and the client’s intimate knowledge of the market, together with ESET in-house team we’ve developed a multichannel strategy that included:

New smart display and YouTube video campaigns’ launch that introduced ESET to privacy-conscious customers. It generated not just all-the-right buzz around the brand but also a 17% increase...

Paid Search

Video Advertising

Shopping Campaign

Display Ads

Remarketing

Competitive Research

One of the greatest things about Kwery is they have a real passion for the subject. There is always a clear plan in place supported by deep analysis and insight. Everyone we’ve come into contact with has been vastly knowledgeable, bringing the sense of direction to our digital initiatives.

Miroslav Mikuš

Managing Director, ESET UK