Our Approach

43% more sales in 120 days

Using automation, we provided Sell House Fast with more effective advertising that delivered a 43% sales increase in just under four months while simultaneously reducing acquisition costs.

We built a bespoke technology to import offline conversions from the client’s CRM to Google and Bing ads platforms. As a result, we could understand lead quality in near to real-time and segment keywords into distinctive bidding portfolios.

As part of our process, we also:

Developed an hourly 24/7 bidding script that was able to adjust bids instantly as soon as the market conditions – like competitors’ bidding – have changed.
This allowed us to maintain a high exposure on keywords the most likely to deliver actual sales while ensuring that Sell House Fast pays as little as possible for each click.
Eradicated wasted spend on keywords that were attracting poor quality leads.
Developed a robust A/B testing framework to optimise ad copy and landing pages at scale, leading to a 56% increase in lead conversion rate.
Launched remarketing and custom intent display prospecting campaigns to deliver incremental leads and revenue.

We used powerful automation to help Sell House Fast achieve more with less – and transform their sales performance

Growing sales by 43% for Sell House Fast

We used powerful automation to help Sell House Fast achieve
more with less – and transform their sales performance

Growing sales by 43%
for Sell House Fast

38 %

Decrease in
cost per lead

56 %

Increase in
ROAS

43 %

Increase in
sales

The Challenge

Paying too much for too little

Established in 2006, Sell House Fast is one of the leading cash house buyers in the UK market. But the company’s paid search strategy meant spending too much per click in return for poor quality leads.

Sell House Fast turned to Kwery for a fresh approach that would deliver on ambitious growth targets.

Our Approach

43% more sales in 120 days

Using automation, we provided Sell House Fast with more effective advertising that delivered a 43% sales increase in just under four months while simultaneously reducing acquisition costs.

We built a bespoke technology to import offline conversions from the client’s CRM to Google and Bing ads platforms. As a result, we could understand lead quality in near...

Paid Search

SEM Automation

Landing Pages

Remarketing

CRM Integration

We’d always struggled with people managing our PPC accounts. Often they would overclaim and under deliver - I have the t-shirts from those bad experiences! A lot of agencies say this, but Kwery actually do have a different approach - and it works.

Robby Du Toit

Managing Director, Sell House Fast